Google and Meta advertising
Google and Meta advertising built around your services, customers, capacity, and follow-up. Understand what is running, where your budget goes, and what needs improving.
Sign-up special: no setup fee. Your monthly service fee and advertising spend still apply. Advertising spend is paid directly to Google or Meta.
Monthly service pricing will be confirmed before you commit. Advertising spend is separate.
Aiming for ads live within 3 days — once your brief, account access and budget are agreed and approved. Google and Meta reviews can affect timing. See the timing details.
What we do
We start with the work you prefer, the areas you cover, your team, the capacity you actually have, what a job is worth, and how enquiries are followed up.
Messaging, audiences and creative are prepared from your brief, with a clear destination for enquiries and a budget agreed with you before anything runs.
Once tracking is in place, the portal shows the enquiries that arrived, how they were followed up, and the work that was booked.
You own your advertising accounts and pay Google and Meta directly for advertising spend. The Enquiry Lane monthly service fee is separate.
How it works
Campaign activation follows setup and review. Signing up on its own launches nothing.
A guided set of questions about your services, areas, capacity and follow-up.
Check and edit everything you told us before anything is built.
Advertising accounts, access and tracking are arranged with you.
Nothing is activated until you have seen the plan and the budget.
Follow enquiries, follow-up and booked work in the portal.
Timing starts once we have your completed brief, account access, required assets, agreed budget and approval to launch. Google and Meta reviews can affect launch timing.
Once your ads are live, allow at least 7 days to gather early performance data. Enquiries may arrive sooner, while a clearer picture of performance can take longer. We monitor from day one and review the first week's data to guide improvements.
Why Enquiry Lane
Plenty of advertising produces volume. What matters to a small business is whether the enquiries suit the work you want, arrive at a pace your team can handle, and are followed up in time to become booked work.
So the brief covers capacity, follow-up and job value alongside targeting and creative, and the portal keeps ownership, budget and next actions visible.
Budget is matched to the additional work you say you can take.
You set what makes an enquiry worth having, including work to exclude.
Response times and outcomes are part of the picture, not an afterthought.
Your accounts, your spend, a separate service fee, and no guaranteed results.
The customer portal
After you sign up and verify your email, the portal holds your brief, your connection status and your next step. It does not show results until tracking is configured.
Illustrative layout only — not live data
Setup progress and your next action
Your brief, editable at any time
Google Ads, Meta Ads and your CRM
Plans you have reviewed
Available once tracking is configured
Pricing confirmed before you commit
FAQ
Work through the guided questions at your own pace. You can save and come back on the same device, and nothing is advertised or charged until you have reviewed the plan.